Advertisement Research with Good Copywriting
Guardians of the Galaxy movie poster
Marvel Studios had announced Guardians of The Galaxy as its next motion picture in the Marvel's Cinematic Universe during Comic Con 2012. It is based on the comic series of the same name published in 2008 which I had the pleasure of reading it years ago. The copywriting in this poster is excellent; "You're Welcome". My view of this is, it is simple (it's a good thing) and sort of a tongue-in-cheek joke (It goes well with the film's direction, and the comics too), since fans would be thrilled by the news and thank the studio when they announces the movie. Hence, "You're Welcome".
Volkswagen Advertising Campaign
This 1959 TV commercial is a piece of the pie from Volkswagen's advertising campaign during that time period. The campaign was created by Helmut Krone but the words "Think small" was the brainwork of Julian Koenig (an awardwinning copywriter). The print ad for the campaign is even better, as it states the flaws of its Beetle, then cleverly turn the flaws to supporting arguments. Below is the print ad:
Images from: http://designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/
Drive Safely Campaign
The copywriting in this advertisement translates to "Stop the Violence" This is an advertising campaign made by a Brazilian advertising agency called 'Terromoto Propaganda'. I think by using paints on faces to depicts vehicles colliding is to enlighten that there is a human driving behind the wheels, not a lifeless automobile. By being reckless on the road, the chances of drivers hurts or kill one another is increased. Be it by drink and drive, or speeding.
Below is some of the other ad from this campaign.
Images from:
- http://www.wikilinks.fr/campagne-de-pub-contre-lalcool-au-volant/
- http://cogumelolouco.net/tag/chega-de-violencia/
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