Typographic Skills Week 2: Hotel Logo Final

Development Sketch 1

Development Sketch 2

Hotel Logo on Graph Paper

Development 1 (colour play)

Development 2 

Development 3

Development 4

Development 5

Redesign 1 (Gold)

Redesign 2 (Black & White)

Final Design

Typographic Skills Week 2: Sketches of Hotel Logo (El Grande)

For the 2nd work in Typographic Skills class, we have to create a hotel logo using these keywords:
- Contemporary
- Minimalist
- Expensive
- Trendy
- Fashionable

after hours of researching and discussing, these are the sketches that were accepted.
The reason I go with El Grande as the hotel name is because it is Latin for 'The Largest'. It is to give a feeling of grandeur and majestic, with a bit of exotic added into it.

Most of the 'G' in the sketches are in capital letter to relate it to its meaning. Grande. Large/Big/Great.

Image 1

Image 2

Image 3

Typographic Skills Week 1: Typography Design Digital Logo

For the 1st week my classmates and I had been given a task to create 2 logos using typography.

These are my sketches.

Image 1

Image 2

The artwork below is my 1st logo using Adobe Illustrator.
The word used is 'tuah' which is malay for luck in case you didn't quite understand it.
The reason i choose the word is because my name's meaning is 'lucky one'.

 

Design Method Week 1: Project Statement - Pepsi

Chosen Product

The product that I choose is Pepsi.

Problem Statement

The problem that I can see regarding Pepsi is the design that is used now. This latest design looks modern but it is almost the same for the last 12 years so it is a bit uninteresting from my perspective. The same dark blue background for the packaging of the cans and the bottles are outdated and needed to be replaced.

Key Statement

Based on my observation, what they need to do is they have to redesign the packaging to something that is totally different from the previous one, like how they transform the 1959 to 1967 packaging.


The image is taken from:
http://boldpost.leibold.com/2012/02/history-103-evolution-of-soft-drink-cans/

Typographic Skills: Anatomy of Typography

For one to master a skill, he must tackles the basic first. The same goes for typography as we take a step through its' anatomy, letter, and alphabets.





Aperture
The opening at the end of an open counter.

Arm
A horizontal stroke not connected on one or both ends.

Ascender
An upward stroke found on lowercase letters that extends above the typeface's x-height.



Baseline
The invisible line where letters sit.



Bowl
A curved stroke that encloses a letter's counter.




Counter
Fully or partially enclosed space within a letter.




Crossbar
A horizontal stroke.




Descender
A downward vertical stroke found on lowercase letters that extends below the baseline.



Diagonal Stroke
An angled stroke.

Ear
A small stroke projecting from the upper right bowl of some lowercase g's.

Finial
A tapered or curved end.

Hairline
The thin strokes of a serif typeface.

Ligature
Two or more letters are joined together to form one glyph.

Link
A stroke that connects the top and bottom bowls of lowercase double-story g.

Loop
The enclosed or partially enclosed counter below the baseline of a double-story g.

Lowercase
The smaller form of letters in a typeface.

Serif
"Feet" or non-structural details at the ends of some strokes.

Shoulder
A curved stroke originating from a stem.

Small Caps
Uppercase characters that appear as a smaller size than the capital height of a typeface. Short for "small capitals".

Spine
The main curved stroke for a capital and lowercase s.




Spur
A small projection from a curved stroke.

Stem
Primary vertical stroke.




Tail
A descending stroke, often decorative.




Terminal
The end of a stroke that lacks a serif.

Uppercase
A letter or groups of letters of the size and form generally used to begin sentences and proper nouns. Also known as "capital letters".



x-height
The height of the main body of a lowercase letter.





Reference:

• http://typedia.com/learn/only/anatomy-of-a-typeface/