Tuesday, July 23, 2013

Typographic Skills Week 2: Sketches of Hotel Logo (El Grande)

For the 2nd work in Typographic Skills class, we have to create a hotel logo using these keywords:
- Contemporary
- Minimalist
- Expensive
- Trendy
- Fashionable

after hours of researching and discussing, these are the sketches that were accepted.
The reason I go with El Grande as the hotel name is because it is Latin for 'The Largest'. It is to give a feeling of grandeur and majestic, with a bit of exotic added into it.

Most of the 'G' in the sketches are in capital letter to relate it to its meaning. Grande. Large/Big/Great.

Image 1

Image 2

Image 3

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