Design Method Week 1: Project Statement - Pepsi

Chosen Product

The product that I choose is Pepsi.

Problem Statement

The problem that I can see regarding Pepsi is the design that is used now. This latest design looks modern but it is almost the same for the last 12 years so it is a bit uninteresting from my perspective. The same dark blue background for the packaging of the cans and the bottles are outdated and needed to be replaced.

Key Statement

Based on my observation, what they need to do is they have to redesign the packaging to something that is totally different from the previous one, like how they transform the 1959 to 1967 packaging.


The image is taken from:
http://boldpost.leibold.com/2012/02/history-103-evolution-of-soft-drink-cans/