Wednesday, October 30, 2013

Design Method: Outcome

This is the Outcome of my Challenge and Approach.
Like previously stated, I will create a product placement on a movie, along with snacks on-screen.

The movie that I use to re-create the situation is Shaun of the Dead.
IMDb link about the film: http://www.imdb.com/title/tt0365748/

Final
Image 1
Original Screenshot from Shaun of the Dead

Image 2
Screenshot with Pepsi Product Placement


Image 3
Original

Image 4
Screenshot with Pepsi Product Placement




Advertising Campaign: Mobile Advertising

Mobile advertisement is a way of advertising using mobile devices.
Mobile devices includes:
  • Smartphones
  • Tablets, such as iPads
  • Dashtops, such as GPS navigation or satellite radio
  • Other instances of traditional media converted to a mobile environment, such as Mobile DRTV or mobile direct response marketing
  • Mobile web banners and posters, also mobile circulars and mobile-specific landing pages
  • SMS (text) advertising
  • MMS advertising (such as within mobile games and videos)
  • Interstitial ads, which are full-page ads that appear before the actual webpage
  • Audio ads connected to telephone-based services
Today, mobile advertising is becoming a more crucial part of the marketing mix for brands of all sizes, as companies develop more sophisticated methods to engage with consumers, influence their buying behavior, and even complete the sale via mobile device.

Example of Mobile Ads
buycoke_fullmsg.jpg
Image 1

McDonalds
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We are tasked with creating our own application for Mobile ad to promote/sell the product of our choosing.
The company that I choose is 7-11. 
7-11 is a 24-hour general store with outlets worldwide. My idea for the mobile advertisement is to create an application that let the users detect the nearest 7-11 outlet within 20 km radius. The user needs to record his travel with "Start Travel" button and go to the 7-11 store. If the travel range exceeds 5 km, the customer can show his Travel Record to the person working at the 7-11 to get a 10% discount pass for another outlet if the overall price of his single shopping at the first store exceeds RM 10.

Image 4
7-11 Store in Malaysia


Outcome
Image 5
Main Page

Image 6
Travel Result

Image 7
Redeeming Discount Pass

Reference:

Advertising Campaign: White Space Final

For Final we had to create a print ad with White Space element on it.
The product that I chose is Dynamo Laundry Detergent.



Image 1
Image of a hanger that I used in the design

Steps
Image 2
This t-shirt template is by JovDaRipper from DeviantArt

Image 3

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Final Outcome
Image 7

Product Marketing and Advertising

For this task, we are asked to choose 1 product or service, and explain on how to market them.
The product that I had chosen is Black Hammer Boots, and the reason for that is because it is safer to wear a steel toe capped pair of shoes, but there aren't a lot of people who wear boots except for the construction workers.

Image 1
Exterior of the outlet

Image 2
Inside of the outlet

Image 3


Target Market
My target is mainly office workers because I wanted them to start wearing a safety shoes even they are not working on a construction site. And this is because little did they know that office workers are 2 to 2.5 times more likely to suffer a disabling injury from a fall than non-office workers. So by wearing at least a pair of safety shoes, they can reduce the chance or amount of injury.
Other than the above, there are also people who favours boots than a pair of shoes. Mostly it is because of their hobbies, such as:
  • Travelling
  • Hiking
  • Riding (Motorcycle)
Image 4
Notice that most of them are wearing boots


Unique Selling Proposition (USP)
  • Top quality genuine leather
  • Provide safety for your feet and toes, because of the steel toe cap and steel mid-sole.
  • Designs for outdoor activities as well as indoors.
  • Three types of shoes: Lace up, Slip-on, and Zip-on.

Visual Map
Image 5

Promotional Design
Because of the nature of this project, I had decided to do a promotional discount sales during 19th November which is the date of International Men's Day. The theme for this year's International Men's Day is "Keeping Men and Boys Safe" which is compatible with the product of my choosing.

Image 6
Flyer for the promotion sale

Image 7
Flyer

Image 8
Poster for the sale

Image 9
New custom bag




Reference

Monday, October 28, 2013

Design Method: CAO (Challenges and Approaches)

C.A.O.  stands for Challenge, Approaches and Outcome.

The product of my choosing is Pepsi.

Challenge
The challenges that comes with this product is the fact that its constant rivalry with Coca-Cola, the world's no 1 brand of soft drink in this present time. According to Consumer Report, Pepsi had been in this "war" with Coca-Cola since 1970s. According to Beverage Digest's 2008 report on carbonated soft drinks, PepsiCo's US market share is 30.8 percent, while The Coca-Cola Company's is 42.7
Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world.


Reference



Approaches
Based on my research, even though Coca-Cola is the most favoured soft drink during this time, there are good chances that Pepsi can outsell the former. It seems that Pepsi are gaining profit along with the rise of snacks sales. Then, I proceed with creating a survey online, and 3 out of 5 of the respondents preferred Pepsi with their snacks.
Based on this result, I had come to a conclusion that Pepsi are better than Coca-Cola when served with snacks. But I will not proceed this project by making an advertisement as it seems that people nowadays are tired from ads, as they see it constantly everywhere they go, and they tend to try their best to ignore it. To overcome this problem, I took a more subtle approach by deciding to create a product placement.

Examples of product placements:

http://www.youtube.com/watch?v=AfAzUAxWELU
Reese's Pieces (E.T.) About a fortnight after the film's premiere, the sale of the candy had increased rapidly.



http://www.imcdb.org/vehicle_4607-MINI-Cooper-S-R53-2003.html
2003 Mini Cooper S R53 (The Italian Job) The cars are the real star in this movie, as the sales in 2004 (the movie's theater release year) for Mini begin to increase 22 percent compared to last year.


Reference

Advertising Campaign Task 5: White Space Advertising

White space is the practice in design of leaving some parts other than the main subject 'empty', even though it is not necessarily have to be blank in white colour. Because the term 'white space'  is not of its colour but the use of negative space.

There are two types of white spaces.

  • Active White Space: Space intentionally left blank for a better structure and layout. It also gives emphasis to the content area. It leads a reader from one element to another.
  • Passive White Space: Empty space around the outside of the page or blank areas inside the content which is the by product of the layout process.




5 advertisements that uses White Space that I understand
Original Think Small ad by Bill Bernbach
Image 1


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40 Minimalist Print Ads Thatll Catch Your Eye
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5 White Space advertisements that I don't understand
Image 6
Veet: Soap
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Image 10


Reference

Advertising Campaign Task 3: Merdeka Campaign

Themes :Merdeka 56
Senario: Your company/product will celebrate 56th Merdeka day you need to produce an advertisement to wish all Malaysian.
Date launch:31,2013
Medium: Tabloid
Tabloid size : 11x17inch or 279x432mm

The product that I choose is Jenga.

Image 1
Jenga


Steps
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Image 5


Final
Image 6





Reference