Advertising Campaign Task 5: White Space Advertising

White space is the practice in design of leaving some parts other than the main subject 'empty', even though it is not necessarily have to be blank in white colour. Because the term 'white space'  is not of its colour but the use of negative space.

There are two types of white spaces.

• Active White Space: Space intentionally left blank for a better structure and layout. It also gives emphasis to the content area. It leads a reader from one element to another.
• Passive White Space: Empty space around the outside of the page or blank areas inside the content which is the by product of the layout process.

5 advertisements that uses White Space that I understand

Image 1

http://graphic-design.com/design/desktop-publishing/negative-space-nothing-says-lot

Image 2

http://coilhouse.net/2008/10/weekly-ad-uncoiling-black-decker-lawnmowers/

Image 3

http://www.nsmbl.com/brilliantly-minimalistic-ads/

Image 4

http://inspiredm.com/40-minimalist-print-ads-thatll-catch-your-eye/

Image 5

http://10steps.sg/inspirations/artworks/50-most-creative-minimalist-print-ads/

5 White Space advertisements that I don't understand

Image 6

http://inspiredm.com/40-minimalist-print-ads-thatll-catch-your-eye/

Image 7

http://adsoftheworld.com/media/print/veet_soap?size=_original

Image 8

http://www.123inspiration.com/brilliant-minimalist-print-ads/

Image 9

http://www.topdesignmag.com/collection-of-minimalist-printed-ads/

Image 10

http://buzzaurus.com/art/chaos-german-style/

Reference

• http://naldzgraphics.net/design-2/11-reasons-why-white-spaces-are-good-in-graphic-design/