Kabal Workstation: Advertising Campaign: Mobile Advertising

Mobile advertisement is a way of advertising using mobile devices.
Mobile devices includes:

Smartphones
Tablets, such as iPads
Dashtops, such as GPS navigation or satellite radio
Other instances of traditional media converted to a mobile environment, such as Mobile DRTV or mobile direct response marketing
Mobile web banners and posters, also mobile circulars and mobile-specific landing pages
SMS (text) advertising
MMS advertising (such as within mobile games and videos)
Interstitial ads, which are full-page ads that appear before the actual webpage
Audio ads connected to telephone-based services

Today, mobile advertising is becoming a more crucial part of the marketing mix for brands of all sizes, as companies develop more sophisticated methods to engage with consumers, influence their buying behavior, and even complete the sale via mobile device.

Example of Mobile Ads

Image 1

http://www.mobiadnews.com/?p=6011

Image 2

http://www.mobilemarketer.com/cms/news/advertising/12550.html

Image 3

http://www.aimia.com.au/home/awards/aimia-awards/hall-of-fame/17th-aimia-awards/17th-aimia-award-winners/best-mobile-advertising-or-marketing

We are tasked with creating our own application for Mobile ad to promote/sell the product of our choosing.

The company that I choose is 7-11.

7-11 is a 24-hour general store with outlets worldwide. My idea for the mobile advertisement is to create an application that let the users detect the nearest 7-11 outlet within 20 km radius. The user needs to record his travel with "Start Travel" button and go to the 7-11 store. If the travel range exceeds 5 km, the customer can show his Travel Record to the person working at the 7-11 to get a 10% discount pass for another outlet if the overall price of his single shopping at the first store exceeds RM 10.