Direction
At first after deciding on Jacker, I thought of repackaging. As you can see in above TV commercial, the idea is emphasized on stealing the chips. One of the reason is because the name 'Jacker' refers to someone who robs you (Reference: http://www.urbandictionary.com/define.php?term=jacker).
Then, after further discussing and sketching, I've come to conclusion to create a variant line for Jacker Potato Chips. It will be themed after street gangsta/hustler/bad boy. The reason for a variant is because the theme doesn't quite sit well for kids.
Name: Jacker Jack'd (may or may not change)
Tagline: Break yo self! (ditto)
Sketches
No comments:
Post a Comment