Target Audience
- Children (5-12 y/o)
- Teenagers (13-18 y/o)
- Young adult (19-25 y/o)
Strength
- Local product (Easy to gain trust from consumers)
- As good on quality as other international potato chips brand
- Variety of flavours (more options for customers)
Weakness
- Plain packaging (whilst other brand have better eye catching packaging)
- Less sales than other brands
- Less advertisement in current media
- Lack of reputation
Opportunities
- Can export their product to more countries
- Changes in the current eating habits (general trend on snacking)
Threats
- High promotional activities by competitors
- Larger competitors hold the market
- Mr. Potato
- Pringles
- Wise Cottage
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