Packaging in Graphic Design: Sketches

For this module, we are tasked to create a new packaging with theme for an existing product.

The product that I've chosen is AXE Body Spray. This particular brand is infamous for its bold and somewhat controversial advertising method.
Based on my research, AXE is aimed towards men, aged 18-25. Using this data, the theme that I chose for the packaging is football (UEFA Champions League).

Sketches

Reference:

• http://medialiteracyproject.org/deconstructions/axe-effect
• http://www.bminusc.com/2012/08/09/axe-body-spray-0-to-72-in-5-years/