Corporate Identity Campaign Poster

The campaign is themed on Batik, to present it to the younger generation in a contemporary medium. In this case, it is through modern clothing. In this poster, I try to give it a more urban and street-wise look to it, using brush splatters. But never get away from the main theme; which is Batik of course. You can see the Batik art in the background.

Sketches

Digital Design

Final

Corporate Identity Shopping Bag

Sketches

Default Bag Design

Eco-Friendly Variation Design

Corporate Identity Bus Advertising

Bus (Back View)

Bus (Side View)

Bus template by http://belldandy1-stock.deviantart.com/art/Bus-Template-206163523

Bus Stand

Corporate Identity Office Stationary

Business Card

Process

Final

Envelope

Letterhead

Ideas Generation #8 Final Video Commercial

Below are the photos of the behind the scenes during which the shooting takes place.

Behind The Scene Pictures

Elson, Syazwanie, Sharlina and I are reviewing the scene we just shot.

A short briefing at a crossroad of the hostel before we began the shoot.

At first, the person who play the beggar is supposed to be someone else, but due to his absence, we had to make do and cast another person (Aidil) for the role.

The Outcome

Act Now, Share Happiness

At first, I had come up with only "Speak Up" for the slogan of the commercial. The reason is because it is the only sentence I can think of each time I am wrestling with my doubts. In addition, it is easier to deal with a problem that you had experienced. Moving on. After I had discussed it with Mr Tham (the lecturer for this module), it seems as if the sentence is unfinished, so later "Act Now" was added to complete it.
I had been going on with "Speak Up, Act Now" for half the semester. But, after I had changed the storyboard due to difficulty on shooting the scenes, the slogan doesn't quite sit right with the new scenes. With some brainstorming, I end up with "Act Now, Share Happiness".

Why "Act Now, Share Happiness"?
The reason why I go with the previous said words is because it sounds demanding/commanding yet for a good cause. People in general tend to hate being demanded, because it'll only benefit the one who give out the order, not the carrier of said order/message. That is why I come up with "Share Happiness", to tell them that it is more than just an order. It is a peace message because everyone in the right mind believes in happiness, love, joy, care, and other warmth comforting feelings I didn't mention by name. So in the end, the message tells the viewer to share these feelings not because of duty but of harmony.

Ideas Generation #6 Redone Storyboard

The new storyboard is made because I'd decided to change the content a bit. This occurs to me after my classmates and I started to shoot the commuter scene. I'd experienced how hard it is to shoot inside a public transportation with full passengers.

Changelog:

- Slogan changed to "Act Now, Share Happiness".

- The scene is in front of terrace of shops.

- Music are added to the video. (People Help The People by Birdy)

-The video starts with a quote from Maya Angelou.

The reason I'd chose People Help The People as the background music is because the music tells on how real people helps other people rather than lets them handling their own problems by their own. 

In the chorus, the line; 

Oh and if I had a brain, Oh and if I had a brain

I'd be cold as a stone and rich as the fool

That turned all those good hearts away

emphasizes on how people become smart/rich/famous and are educated but they do not help anyone but themselves. Thus, the saying ‘I'd be cold as a stone and rich as the fool, That turned all those good hearts away’, saying how some rich people are cold towards others and didn't use their wealth to help the lesser. This is why the beggar in my video helped the woman in the last panel, rather than stealing her belongings when she's down. He may be poor, but his heart is pure.

Reference used: http://rock.rapgenius.com/Birdy-people-help-the-people-lyrics

The quote by Maya Angelou that I use for the video is;

"When we give cheerfully and accept gratefully, everyone is blessed."

Further strengthening the use of the song for the video, and encourage viewers to help others.

Maya Angelou was a great woman, she is both an artist and an activist. Though her art aren't necessarily involve paint and canvas, she is a writer, poet, actress, and dramatist.