Design Method: Outcome

This is the Outcome of my Challenge and Approach.
Like previously stated, I will create a product placement on a movie, along with snacks on-screen.

The movie that I use to re-create the situation is Shaun of the Dead.
IMDb link about the film: http://www.imdb.com/title/tt0365748/

Final

Image 1

Original Screenshot from Shaun of the Dead

Image 2

Screenshot with Pepsi Product Placement

Image 3

Original

Image 4

Screenshot with Pepsi Product Placement

Design Method: CAO (Challenges and Approaches)

C.A.O.  stands for Challenge, Approaches and Outcome.

The product of my choosing is Pepsi.

Challenge
The challenges that comes with this product is the fact that its constant rivalry with Coca-Cola, the world's no 1 brand of soft drink in this present time. According to Consumer Report, Pepsi had been in this "war" with Coca-Cola since 1970s. According to Beverage Digest's 2008 report on carbonated soft drinks, PepsiCo's US market share is 30.8 percent, while The Coca-Cola Company's is 42.7
Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world.


Reference

• http://www.beverage-digest.com/pdf/top-10_2009.pdf
• http://en.wikipedia.org/wiki/Pepsi#Rivalry_with_Coca-Cola
• http://www.strategymag.com/articles/magazine/20041015/vive.html
• http://www.nbcnews.com/id/42255151/#.Um4pWvmALDE

Approaches

Based on my research, even though Coca-Cola is the most favoured soft drink during this time, there are good chances that Pepsi can outsell the former. It seems that Pepsi are gaining profit along with the rise of snacks sales. Then, I proceed with creating a survey online, and 3 out of 5 of the respondents preferred Pepsi with their snacks.
Based on this result, I had come to a conclusion that Pepsi are better than Coca-Cola when served with snacks. But I will not proceed this project by making an advertisement as it seems that people nowadays are tired from ads, as they see it constantly everywhere they go, and they tend to try their best to ignore it. To overcome this problem, I took a more subtle approach by deciding to create a product placement.

Examples of product placements:

http://www.youtube.com/watch?v=AfAzUAxWELU
Reese's Pieces (E.T.) About a fortnight after the film's premiere, the sale of the candy had increased rapidly.



http://www.imcdb.org/vehicle_4607-MINI-Cooper-S-R53-2003.html
2003 Mini Cooper S R53 (The Italian Job) The cars are the real star in this movie, as the sales in 2004 (the movie's theater release year) for Mini begin to increase 22 percent compared to last year.


Reference

• http://www.ft.com/cms/s/0/7b11355c-3653-11e3-aaf1-00144feab7de.html#axzz2j1ELAy00
• http://money.howstuffworks.com/product-placement.htm
• http://www.snopes.com/business/market/mandms.asp
• http://www.businessweek.com/stories/2004-04-04/bmws-mini-just-keeps-getting-mightie

Design Method Week 2: TV Commercial Proposal

After the details on promoting, I had propose a storyboard of a TV commercial for Pepsi Limited Edition Can, affiliated with Mario's 30th Anniversary.

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Design Method Week 2: Details on Promoting the Product

After proposing Pepsi as the product that I chose to be experimented with, next, the class were told to propose a new way to promote our chosen product.

Mind Map on Pepsi

Sketches for Pepsi packaging 1

Sketches 2

Design Method Week 1: Project Statement - Pepsi

Chosen Product

The product that I choose is Pepsi.

Problem Statement

The problem that I can see regarding Pepsi is the design that is used now. This latest design looks modern but it is almost the same for the last 12 years so it is a bit uninteresting from my perspective. The same dark blue background for the packaging of the cans and the bottles are outdated and needed to be replaced.

Key Statement

Based on my observation, what they need to do is they have to redesign the packaging to something that is totally different from the previous one, like how they transform the 1959 to 1967 packaging.


The image is taken from:
http://boldpost.leibold.com/2012/02/history-103-evolution-of-soft-drink-cans/