Showing posts with label Advertising Campaign. Show all posts
Showing posts with label Advertising Campaign. Show all posts

Wednesday, October 30, 2013

Advertising Campaign: Mobile Advertising

Mobile advertisement is a way of advertising using mobile devices.
Mobile devices includes:
  • Smartphones
  • Tablets, such as iPads
  • Dashtops, such as GPS navigation or satellite radio
  • Other instances of traditional media converted to a mobile environment, such as Mobile DRTV or mobile direct response marketing
  • Mobile web banners and posters, also mobile circulars and mobile-specific landing pages
  • SMS (text) advertising
  • MMS advertising (such as within mobile games and videos)
  • Interstitial ads, which are full-page ads that appear before the actual webpage
  • Audio ads connected to telephone-based services
Today, mobile advertising is becoming a more crucial part of the marketing mix for brands of all sizes, as companies develop more sophisticated methods to engage with consumers, influence their buying behavior, and even complete the sale via mobile device.

Example of Mobile Ads
buycoke_fullmsg.jpg
Image 1

McDonalds
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We are tasked with creating our own application for Mobile ad to promote/sell the product of our choosing.
The company that I choose is 7-11. 
7-11 is a 24-hour general store with outlets worldwide. My idea for the mobile advertisement is to create an application that let the users detect the nearest 7-11 outlet within 20 km radius. The user needs to record his travel with "Start Travel" button and go to the 7-11 store. If the travel range exceeds 5 km, the customer can show his Travel Record to the person working at the 7-11 to get a 10% discount pass for another outlet if the overall price of his single shopping at the first store exceeds RM 10.

Image 4
7-11 Store in Malaysia


Outcome
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Main Page

Image 6
Travel Result

Image 7
Redeeming Discount Pass

Reference:

Advertising Campaign: White Space Final

For Final we had to create a print ad with White Space element on it.
The product that I chose is Dynamo Laundry Detergent.



Image 1
Image of a hanger that I used in the design

Steps
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This t-shirt template is by JovDaRipper from DeviantArt

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Final Outcome
Image 7

Monday, October 28, 2013

Advertising Campaign Task 5: White Space Advertising

White space is the practice in design of leaving some parts other than the main subject 'empty', even though it is not necessarily have to be blank in white colour. Because the term 'white space'  is not of its colour but the use of negative space.

There are two types of white spaces.

  • Active White Space: Space intentionally left blank for a better structure and layout. It also gives emphasis to the content area. It leads a reader from one element to another.
  • Passive White Space: Empty space around the outside of the page or blank areas inside the content which is the by product of the layout process.




5 advertisements that uses White Space that I understand
Original Think Small ad by Bill Bernbach
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40 Minimalist Print Ads Thatll Catch Your Eye
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5 White Space advertisements that I don't understand
Image 6
Veet: Soap
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Reference

Advertising Campaign Task 3: Merdeka Campaign

Themes :Merdeka 56
Senario: Your company/product will celebrate 56th Merdeka day you need to produce an advertisement to wish all Malaysian.
Date launch:31,2013
Medium: Tabloid
Tabloid size : 11x17inch or 279x432mm

The product that I choose is Jenga.

Image 1
Jenga


Steps
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Final
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Reference

Sunday, October 20, 2013

Advertising Campaign Task 2: 1 ad that I like, and another that I dislike

Advertisement that I like

"The more you drink, the slower you react. Please drink responsibly"

This advertisement about drink-and-drive awareness is by Guinness. The reason I love the ad is because it is published by a company that its main trade is alcoholic beverages.
In terms of elements of design, there are Tonal Contrast, Repetition, Shape, and Unity.
To reinforce my points, by looking at the Shapes of the stop sign, you can see Repetitions and this repetition creates Unity that automatically let our eyes move from one sign to the next. Also, the Tonal Contrast of the sign and the background cause attention immediately to this area.


Advertisement that I dislike
FLY, Glassex Glass Cleaner, J Walter Thompson, Glassex, Print, Outdoor, Ads
Glassex Glass Cleaner Print Advertisement

When I first lay eyes on this ad, it got me thinking, "why is the fly wearing a helmet?" And I thought if I look hard enough I will got the message of this ad, but sadly no. I can't put the connection between the glass cleaner, the fly and the tile floor. If only there is a text explaining it.




Reference:

Sunday, September 1, 2013

Advertising Campaign Task 1: 20 products that I own and why do I choose it


Toshiba Satellite L745
The reason I purchase this laptop is because it’s specification, which is quite good at the time I bought it. Intel i5, Nvidia GeForce GT 525m, 4gb RAM, and 600gb Hard Disk Space. What’s not to like for a reasonable price? I had never seen another person uses Toshiba laptop before I bought it, but the reason I decide to try it because of the processor and the graphic card.

A flyer about Toshiba Satellite L745


Ambros Euro Hiker
Even though this is one worn-out boots, it’s still really comfortable footwear. The very reason I get this boots is because it’s not easy for me to find a pair of shoes with my size, even if there is most of them are way expensive. Except for Ambros here and look how manly it is.


Reebok DMX Ride
Reebok DMX Ride is basketball shoes, but that doesn’t mean someone has to play basketball to wear it. I bought this shoes is because of the hi-top features it had, and I was really into Hip-Hop when I purchased this. Now, not so much.


5 Gum
The first time I heard of 5 brand chewing gums is from TV commercial, the commercial is quite good but a bit misleading, but it got my attention. That’s the reason I choose this brand, rather than other brand of chewing gums when I decide to buy one.

Video 1
5 Gum Zing TV Commercial


Dragon War™ Leviathan Laser Gaming Mouse
I had always wanted to buy a gaming mouse because of its’ side buttons, and the DPI button. At first I wanted to buy Razer brand gaming mouse, but after my brother’s Razer Mouse broke only after 2 month of usage, I set my eyes on other brands.



Seagate Expansion Portable Hard Drive
I had never heard of Seagate brand before, and actually it is quite a good brand. Their main product is hard drives. I had always wanted a portable hard drive, and that’s the reason I bought it.


Snickers Pencil Case
This pencil case is one of the unique yet simple things I have seen. This is actually a gift from my brother, even though he knows I don’t like chocolate that much. At first, I didn’t fond of it. But, after days of using it, I started to like it because it does resemble the real Snickers, there’s even the Nutrition Fact and the Ingredient list at the bottom of the case.


Faber-Castell True Gel Pen
I have been using Faber-Castell True Gel pens since I was in high school, and it had quite smooth strokes. I use it as a writing pen and sometimes as a drawing pen too. It was recommended by my friend at first, and I did not regret ever trying it.


Axe Deodorant Body Spray
Everybody know what Axe deodorant is, after it’s’ rather brave TV commercials. This is one of the products that I used right after watching its advertisements. But still, it is not a chick magnet.

Video 2
Axe Effect TV Commercial


SajiMee Instant Noodles
I don’t care what brand my instant noodles are as long as they taste good. And SajiMee does the job. It is not too salty as some Instant noodles are. I had never tried SajiMee before, and this is actually was given and recommended to me by my grand-aunt.

Video 3
Sajimee 2011 TV Commercial


Shieldtox Mosquito Spray
The reason I chose Shieldtox rather than Ridsect is because it is relatively cheaper, and it smells better too.

Billboard advertisement



Emkeke Marvel Bagpack
I had never ever heard of the brand Emkeke in my whole life, but there are Marvel characters on the bag’s sides. That reason alone is enough to convince me to buy it, even though this is not Marvel’s legitimate product.


Star Wars Coffee T-Shirt
I had been a fan of Star Wars ever since the first time I saw it on the cinema, even though the one I saw is the first of the prequel; Episode 1, which got quite a bad review. Anyway, the reason that I chose this Star Wars t-shirt, other than I’m a fan of it, is because I love how it is based on Starbucks logo and its’ t-shirt as well.



Mountain Dew
Other than its energetic TV commercial and its catchy line, Mountain Dew my choice of soft drink because of its tangy tastes. I haven’t tried it until one of my housemates came home with a big bottle of it.

Video 4
TV Commercial


DARS Acoustic Guitar
It is a weary and worn-out guitar but can still produces great sound even though I haven’t heard of its brand before. It is a second hand guitar I bought from my friend who sold it for an electric guitar. The reason I bought it is because I have always wanted a guitar after I had learned how to play one.



Bleu Mineral Water
I had started drinking plain water ever since my brother convinced me to do it. The reason I chose Bleu mineral water rather than other brand is because, it’s not that expensive but not too cheap either.


PV Signature Cologne
This cologne is given to me by my father and I’d grow to love its scent as it reminds me of him. I have not heard nor seen this brand. So, when I shop for cologne, I will try to search the one that had the similar scent as this one.


BANDAI BB Senshi Sangokuden SD Gundam Series
I had 7 of this series of Gundam and the reason I started collecting them is because it is based on The Three Kingdoms of the Han Dynasty, which is I’m very fond of. I’d first known of its existence is when I was walking around inside a toy store with my brothers. What is more interesting is, they advertise this toy line by making a TV series.

Video 5
Japanese Trailer for the TV series

Staedtler Luna Colour Pencils
Luna colour pencils is my favourite because I had been using it since I was in kindergarten, and it had been part of me since. It may seem childish, but I’m more comfortable using colour pencils than any water-based colours.

Video 6
Festive TV Commercial

AJI-SHIO® Flavoured Black Pepper
This is my favourite seasoning in my food, ever since my mother bought it when I was still in primary school, until now. The reason I like it very much is because it didn’t just contain black peppers, but also some other spices and herbs making it suitable to eat with any kind of dishes.


References: