Friday, May 30, 2014

Art Direction Billboard Poster

Tagline Ideas
During the sketching, I am brainstorming for the tagline to be put on the poster as well.
  • "The baddest snack there is!"
  • "You'll steal for it!"
  • "Wake the crook in you!"
  • "Irresistibly good, you'll steal it!"

But, finally I go for;
  • "It's THAT Good!"
What I mean in the chosen copywriting is that, the snack is so good, that you'll steal it. As depicted in the final outcome. But since it is easier to remember simpler words than a longer one, I'd chosen "It's THAT good!". 



Sketches



Pen line

Outcome


Art Direction Packaging

The white area is for packaging measuring purposes.





Lid cover

Thursday, May 29, 2014

Corporate Identity Campaign Poster

The campaign is themed on Batik, to present it to the younger generation in a contemporary medium. In this case, it is through modern clothing. In this poster, I try to give it a more urban and street-wise look to it, using brush splatters. But never get away from the main theme; which is Batik of course. You can see the Batik art in the background.

Sketches




Digital Design

Final



Corporate Identity Shopping Bag

Sketches



Default Bag Design


Eco-Friendly Variation Design



Thursday, May 15, 2014

Ideas Generation #8 Final Video Commercial

Below are the photos of the behind the scenes during which the shooting takes place.

Behind The Scene Pictures
Elson, Syazwanie, Sharlina and I are reviewing the scene we just shot.

A short briefing at a crossroad of the hostel before we began the shoot.

At first, the person who play the beggar is supposed to be someone else, but due to his absence, we had to make do and cast another person (Aidil) for the role.




The Outcome

Act Now, Share Happiness

At first, I had come up with only "Speak Up" for the slogan of the commercial. The reason is because it is the only sentence I can think of each time I am wrestling with my doubts. In addition, it is easier to deal with a problem that you had experienced. Moving on. After I had discussed it with Mr Tham (the lecturer for this module), it seems as if the sentence is unfinished, so later "Act Now" was added to complete it.
I had been going on with "Speak Up, Act Now" for half the semester. But, after I had changed the storyboard due to difficulty on shooting the scenes, the slogan doesn't quite sit right with the new scenes. With some brainstorming, I end up with "Act Now, Share Happiness".

Why "Act Now, Share Happiness"?
The reason why I go with the previous said words is because it sounds demanding/commanding yet for a good cause. People in general tend to hate being demanded, because it'll only benefit the one who give out the order, not the carrier of said order/message. That is why I come up with "Share Happiness", to tell them that it is more than just an order. It is a peace message because everyone in the right mind believes in happiness, love, joy, care, and other warmth comforting feelings I didn't mention by name. So in the end, the message tells the viewer to share these feelings not because of duty but of harmony.

Ideas Generation #6 Redone Storyboard

The new storyboard is made because I'd decided to change the content a bit. This occurs to me after my classmates and I started to shoot the commuter scene. I'd experienced how hard it is to shoot inside a public transportation with full passengers.

Changelog:
- Slogan changed to "Act Now, Share Happiness".
- The scene is in front of terrace of shops.
- Music are added to the video. (People Help The People by Birdy)
-The video starts with a quote from Maya Angelou.

The reason I'd chose People Help The People as the background music is because the music tells on how real people helps other people rather than lets them handling their own problems by their own. 
In the chorus, the line; 
Oh and if I had a brain, Oh and if I had a brain
I'd be cold as a stone and rich as the fool
That turned all those good hearts away
emphasizes on how people become smart/rich/famous and are educated but they do not help anyone but themselves. Thus, the saying ‘I'd be cold as a stone and rich as the fool, That turned all those good hearts away’, saying how some rich people are cold towards others and didn't use their wealth to help the lesser. This is why the beggar in my video helped the woman in the last panel, rather than stealing her belongings when she's down. He may be poor, but his heart is pure.

The quote by Maya Angelou that I use for the video is;
"When we give cheerfully and accept gratefully, everyone is blessed."
Further strengthening the use of the song for the video, and encourage viewers to help others.
Maya Angelou was a great woman, she is both an artist and an activist. Though her art aren't necessarily involve paint and canvas, she is a writer, poet, actress, and dramatist.





Ideas Generation #5 First Try on Shooting The Commercial

This post covers on my first attempt on shooting the video. I'm using the commuter scene idea during the time of this production. I'm absolutely unprepared equipment-wise and there were only 4 of us. After editing is done, I'd decided to re-do the whole thing because I'm unsatisfied with the end product.

Behind The Scenes Pictures



Video of the Edited Commercial

Copywriting Research

Copywriting is about the words/sentence/slogan used in the world of advertising. To stand out, one need to have a great slogan to complete its visual display in advertising.

Advertisement Research with Good Copywriting

Guardians of the Galaxy movie poster
Marvel Studios had announced Guardians of The Galaxy as its next motion picture in the Marvel's Cinematic Universe during Comic Con 2012. It is based on the comic series of the same name published in 2008 which I had the pleasure of reading it years ago. The copywriting in this poster is excellent; "You're Welcome". My view of this is, it is simple (it's a good thing) and sort of a tongue-in-cheek joke (It goes well with the film's direction, and the comics too), since fans would be thrilled by the news and thank the studio when they announces the movie. Hence, "You're Welcome".


Volkswagen Advertising Campaign


This 1959 TV commercial is a piece of the pie from Volkswagen's advertising campaign during that time period. The campaign was created by Helmut Krone but the words "Think small" was the brainwork of Julian Koenig (an awardwinning copywriter). The print ad for the campaign is even better, as it states the flaws of its Beetle, then cleverly turn the flaws to supporting arguments. Below is the print ad:

screenshot
Images from: http://designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/


Drive Safely Campaign

The copywriting in this advertisement translates to "Stop the Violence" This is an advertising campaign made by a Brazilian advertising agency called 'Terromoto Propaganda'. I think by using paints on faces to depicts vehicles colliding is to enlighten that there is a human driving behind the wheels, not a lifeless automobile. By being reckless on the road, the chances of drivers hurts or kill one another is increased. Be it by drink and drive, or speeding.
Below is some of the other ad from this campaign.




Images from: