For this task, we are asked to choose 1 product or service, and explain on how to market them.
The product that I had chosen is Black Hammer Boots, and the reason for that is because it is safer to wear a steel toe capped pair of shoes, but there aren't a lot of people who wear boots except for the construction workers.
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Exterior of the outlet
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Inside of the outlet
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Target Market
My target is mainly office workers because I wanted them to start wearing a safety shoes even they are not working on a construction site. And this is because little did they know that office workers are 2 to 2.5 times more likely to suffer a disabling injury from a fall than non-office workers. So by wearing at least a pair of safety shoes, they can reduce the chance or amount of injury.
Other than the above, there are also people who favours boots than a pair of shoes. Mostly it is because of their hobbies, such as:
- Travelling
- Hiking
- Riding (Motorcycle)
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Notice that most of them are wearing boots
Unique Selling Proposition (USP)
- Top quality genuine leather
- Provide safety for your feet and toes, because of the steel toe cap and steel mid-sole.
- Designs for outdoor activities as well as indoors.
- Three types of shoes: Lace up, Slip-on, and Zip-on.
Visual Map
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Promotional Design
Because of the nature of this project, I had decided to do a promotional discount sales during 19th November which is the date of International Men's Day. The theme for this year's International Men's Day is "Keeping Men and Boys Safe" which is compatible with the product of my choosing.
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Flyer for the promotion sale
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Flyer
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Poster for the sale
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New custom bag
Reference
