Since Copywriting and Ideas Generation modules share the same topic (social commentary), I'll be explaining about the theme I used in my commercial of the latter module.
The theme revolves around lending a hand to each other. Majority of people today prefers to mind their own business as long as it doesn't concern themselves. I had to say, I'm one of those people. So, as these modules are assignments it is also a self reminder.
These habits are what the Singaporeans call
Kiasu and
Kiasi. I had explained what them both are in one of my previous entry for Ideas Generation. Below is the content and link to the entry;
...
The increasing amount of people who rather keep their voice to themselves/be selfish with what they have than speaking up/act and spread the good deed with others. i.e. Everybody is racing towards worldly matters. Somewhat similar to kiasu kiasi in Singapore.
“Singaporeans are too caught up in their own world – always vying for money and status.
They have lost their heart.” - Ris Low
Reference: http://www.thestar.com.my/story.aspx/?file=%2f2011%2f8%2f22%2ffocus%2f9342647&sec=focus
Blog entry: http://iqbalartwork.blogspot.com/2014/04/idea-generation-3-challenge-approach.html
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Kiasu and Kiasi are something that most Singaporean knows and acknowledge. Anyway, Kiasu means afraid of losing (wants to get the most out of a situation). Meanwhile Kiasi means afraid of dying (overvalue oneself, egoistic). There is one more actually, it is called Kiapo. But since the meaning doesn't apply to my theme, I didn't put it in my research. Kiapo means busybody, inquisitive.
But of course, to help others one must help themselves first. For it is not easy to help others and really experience its happiness if you do it reluctantly. With almost everyone pursuing wealth, fame or power in this world, they missed the simple joys in life while on their way to worldly matters.
Below are the points underlined by
Joshua Becker, the author of
Simplify, in his website
becoming minimalist, of the benefits of helping others intentionally:
- Service to others without seeking gain results in liberty.
- Able to say no to modern culture's games of promotion and authority.
- We live lives of less stress, less anxiety, and less frustration.
- We begin to feel more fulfilled, more complete, more alive.
- A great weight are off our shoulders when we no longer seek power and mastery over others.
- Real joy is found not in being served, but choosing to serve.
Then he shares this tips on how to experience said happiness and freedom:
- Notice the people who need your help around you. They're everywhere-be it at home or at your workplace.
- Help them the best way you know how. Refuse to use the excuse, "But I don't know what to do" or "I'll help tomorrow".
- Helping others costs you your money, time, reputations and energy. Pay them anyway, and enjoy the return in investment.
- But remember, do not expect anything in return. Thus, you will be repaid with fulfillment in countless other ways.
By stressing on Kiasu Kiasi and tips by Joshua Becker, it is proved that to spread merriment one must put others before themselves.
The copywriting that some of company used (with helping theme used):
- Liberty Mutual - Responsibility. What's your policy?
- Life Vest Inside - Because kindness keeps the world afloat
- Hallmark - When you care enough to send the very best
- Red Cross - The greatest tragedy is Indifference
- ACE Group - Take away the risk and you can do anything
- Saskatoon City Hospital Foundation - People caring for people
- Nottingham University Hospital - We are here for you
Copywriting that I'd come up with:
- Speak up
- Speak up. Act now.
- Help people through smile
- Paint the colour with your hand
- Your kindness can easen the pain
- Spread life
- Share happiness
- Act now. Spread life.
- Act now. Share Happiness.
Why "Act Now, Share Happiness"?
The reason why I go with the previous said words is because it sounds demanding/commanding yet for a good cause. People in general tend to hate being demanded, because it'll only benefit the one who give out the order, not the carrier of said order/message. That is why I come up with "Share Happiness", to tell them that it is more than just an order. It is a peace message because everyone in the right mind believes in happiness, love, joy, care, and other warmth comforting feelings I didn't mention by name. So in the end, the message tells the viewer to share these feelings not because of duty but of harmony.
